Do you ever open a report, scroll through for a few seconds, and think, “Where do I even start?” If you run a small or midsize business, you’ve likely been there. The sales numbers are buried under marketing analytics, operational stats, and a dozen other data points you didn’t even ask for. It’s all “important” information, but somewhere between downloading the report and making a decision, your brain taps out. You’re not alone. One study found that the average person proces