Do you ever open a report, scroll through for a few seconds, and think, “Where do I even start?” If you run a small or midsize business, you’ve likely been there. The sales numbers are buried under marketing analytics, operational stats, and a dozen other data points you didn’t even ask for. It’s all “important” information, but somewhere between downloading the report and making a decision, your brain taps out. You’re not alone. One study found that the average person proces

Without realizing it, technology can drain your business budget. One day, everything seems manageable, and the next, you’re left...

Nobody builds a house on a weak foundation, so why operate your business based on unreliable data? According to research, bad data costs...